Hero Motocorp Arrives in Africa

Hero Moto Corp Ltd. started its operations in Kenya, the couple Ryce East Africa launched "to sell their two-wheelers in the country. The company has its international unit hits Kenya, covering a wide range of products, offering its customers in Africa founded, the company will continue its activities in Burkina Faso and the Ivory Coast start next week.

Under this alliance was Sameer Group, a part of EAST AFRICA RYCE, appointed as the authorized distributor of Hero MotoCorp number of two-wheelers in Kenya. These products are distributed through a network of retail outlets throughout the country.

Mr. Pawan Munjal, Managing Director and CEO, Hero MotoCorp Ltd said. "We are pleased to see us, Hero brand is on the African continent with the first launch in Kenya debut is a strategic market for us, our concept of the continent, we are also the introduction of our first African CKD assembly operations here. Our vision is to provide a practical mobility, low fuel consumption for all customers and through our wide range of products; we are committed to serve customers to make two wheels across Africa. We are confident that our products for customers in a variety of prices to appeal and create a new benchmark for mass mobility in Kenya. fact, our business in Africa will play an important role in our plans for global heroes to play. "

"Besides, I'm sure the rich experience of RYCE East and the knowledge of the local clientele will go a long way to build and strengthen our business going here," he added.

Fire 'Hero' was released in the presence of Mr Naushad Merali, President, and Mr. Sameer Sameer Merali Group, President, Ryce East Africa. The event was also the launch of the highly successful motorcycle hero - the 'Breaking Dawn' robust high performance 100cc and 125cc motorcycle - "Glamour" by the popular Mr. Abel Kirui and world-class marathon runner Mrs Miss Kenya 2013. Shameem Nabil.

Hero MotoCorp will soon start initiatives to promote the brand in the market with the English version of the hero anthem "Hum Main Hai Hero" Iconic (It's a hero in all of us) will strengthen be broadcast on all radio stations Kenya there is the communication Hero establish specific brand products in the country.

Hero MotoCorp push into Africa comes on the heels of its introduction in Central America, where the company started its operations in Guatemala, El Salvador and Honduras in May. Hero MotoCorp other international markets including Sri Lanka, Bangladesh, Nepal and Colombia.

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